Here’s how the top social media channels rank in terms of engagement with cultural entities – with the data organized both by age and exhibit vs. performance-based institutions.
In our last article, we shared research on the top social media channels on which Americans are engaging with cultural entities. We received some thoughtful follow-up questions from that article, and these two questions were the most popular:
How does engagement with these top social media channels differ by age group?
Is Instagram still the top social media channel for engagement when the research...
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