Social media is a powerful tool that influences visitors’ decision-making processes – even more than before the pandemic.
Here’s the data to help inform your digital strategy.Social media and digital engagement are critical for a cultural organization’s success. Gone are the days of social media being a tacked-on strategy led by a single intern. Instead, effective social media and digital engagement strategies are woven into the entirety of a cultural organization’s audience experience – both onsite and offsite – and extend far beyond the purview of marketing or...
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