Which Social Media Channel Is Most Important for Cultural Organizations? (DATA)

There are a lot of social media platforms out there and cultural organizations aim to be as efficient and effective as possible – so which platform leads to the most engagement and conversions among the most likely guests?

It’s no secret by now: There’s no going back to the time before the pandemic. Elevated digital engagement is the “new normal” for cultural organizations, and a basic expectation among potential visitors. This heightened expectation is informing how potential visitors engage with online ticketing platforms, digital marketing efficacy, and most critically, how people interact with cultural organizations...