When considering a price increase, the research is clear: Setting admission to the data-informed optimal price point is significantly more advantageous than raising prices bit by bit over time.
Here’s the data and also the literature. We’ve said it before and we’ll say it again: making sure your organization is optimally priced is smart practice. Admission revenue helps ensure cultural organizations can create meaningful experiences for their audiences, fulfill their missions to educate and inspire – and of course, keep the lights on in an era of rising operational costs. Ensuring that your...Sign in to KYOB+
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