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Data & Analysis

Dive into data about audience perceptions, behaviors, and expectations.

Data & Analysis

Intentions to Visit Exhibit-Based Cultural Entities Are Down (DATA)

Behaviors & Motivations, Current Condition

Data & Analysis

Ticket Purchasing Frustrations Are On the Rise: Here’s Why (DATA)

Earned Revenue, Visitor Experience

Data & Analysis

Intentions to Visit the US Have Declined Among International Audiences – and the Potential Impact on Cultural Entities Looms Large (DATA)

Behaviors & Motivations, Current Condition, Executive Leadership

Data & Analysis

The Primary Purpose of a Visit to a Cultural Organization (DATA)

Behaviors & Motivations, Business Insights

Data & Analysis

Headwinds and Tailwinds for Cultural Organizations (DATA)

Business Insights, Executive Leadership

Data & Analysis

Negative Substitution: Are Cultural Organizations Expanding Their Audiences? (DATA)

Business Insights, New Audiences

Data & Analysis

2025 & 2026 Market Potential: Expected Attendance for Eleven Cultural Organization Types (DATA)

Business Insights, Executive Leadership

Data & Analysis

Four Trends We’re Watching in 2025 for Cultural Organizations (DATA)

Business Insights, Executive Leadership