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Data & Analysis
Dive into data about audience perceptions, behaviors, and expectations.
Data & Analysis
Want Renewals and Donations From Members and Subscribers? Your Mission Matters (DATA)
Fundraising & Membership
Data & Analysis
Does Free Admission Result in More Diverse Audiences? A Pandemic-Informed Update (DATA)
Business Insights
,
Earned Revenue
Data & Analysis
What Age Is a “Senior” Visitor? It Has Changed When It Comes to Admission Discounts (DATA)
Access Programs
,
Business Insights
Data & Analysis
Post-Pandemic Attendance Projections for Museums? Do Not Rely on Pent-Up Demand (DATA)
Business Insights
,
Current Condition
Data & Analysis
To Price Bundle or Unbundle Ticketed Experiences? Here’s the Research (DATA)
Business Insights
,
Earned Revenue
Data & Analysis
Mission-Motivated Members Find Greater Value in Their Memberships (DATA)
Fundraising & Membership
Data & Analysis
Why Aren’t Interested Visitors Attending? The Top Reasons Have Changed For Now (DATA)
Current Condition
,
New Audiences
Data & Analysis
What Do Current Economic Concerns Mean for Admission Prices? (DATA)
Earned Revenue
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