Data & Analysis
Research shows members and subscribers increasingly desire more access to staff experts and organizational leadership, and these are growing in conviction as primary membership benefits.
But what does this mean? And why does this matter? Membership is changing. For many cultural organizations, membership has historically been framed as a relatively straightforward exchange: You pay an annual fee, and you receive admission, discounts, priority access, exclusive opportunities, or other benefits. The institution receives comparatively stable revenue. Everyone smiles. The tote bag is distributed. We all move on with our lives. But membership is no longer quite...Sign in to KYOB+
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