A helpful hint for cultivating a more diverse base of members and subscribers? Know what they value most in memberships.
Excitingly, it’s a bit different than the top benefits identified by more traditional members and subscribers.
As we outlined in our last article, research shows that members and subscribers to cultural organizations are generally not diverse in terms of age and race, and not (yet) representative of the communities cultural organizations aim to serve.
This said, cultivating new guests is a strategic –... Sign in to KYOB+
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