As self-identified fans of your organization who have prepaid for your experience, members and subscribers are a critical group to engage during the pandemic as entities seek to stabilize revenues.
Doing this successfully means knowing a bit more about how they differ from general admission attendees.At IMPACTS, we are diving into data to better understand the shifting equation of conditions surrounding the coronavirus, audience engagement trends, and the economic recession and what this may portend for the sustainability and solvency of cultural organizations. We’re trying to get to the bottom of this shifting equation in an effort...
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