On average, cultural organization memberships and subscriptions are down compared to recent years. But research suggests members are not, in fact, breaking up with cultural organizations.
They just aren’t ready to commit. Here’s what that means. It is comforting to recite the familiar affirmation when memberships and subscriptions are down: “Our members love us. They’ll renew.” It’s not a big leap! Research shows that many of them do love the cultural organizations they’ve joined as a member or subscriber. But given our environment today in which competition for leisure time is...Sign in to KYOB+
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