The membership benefits most likely to inspire renewals and donations may not be what cultural executives think.
‘Tis the season for philanthropic giving and reflecting upon the calendar year for both exhibit and performing arts organizations.
And as such, it’s also an important time for us at IMPACTS Experience to watch trends in membership renewals to see what’s impacting this critical community of supporters.
We are consistently in market asking open-ended questions about membership motivations. Why does someone decide to become a member to a certain museum or subscriber to a particular...
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