The Critical Link Between Members and Museum Retail (DATA)

Understanding the link between members and museum retail can elevate engagement and revenue strategies alike.

May has been a busy month on the road for IMPACTS Experience, and we’re still at it! Early in the month in Detroit, we had the honor of delivering a keynote on the importance of membership for museums, and just last week in Boston we had the opportunity to deliver a workshop on the importance of museum retail. These data outcomes and related analysis were requested for publication on this site, so we've moved this article to the top of our...