Members and subscribers tend to be greater supporters for museums and performing arts entities than general attendees. However, 2022 may represent a particularly unique opportunity for cultivating additional patronage.
IMPACTS Experience spotted an interesting trend during the third quarter of 2021: More people were willing to consider making a charitable gift at that time than in the past seven years. This metric quantifies what percentage of the population is even amenable to contemplating a gift to a specific organization. Tracking it helps cultural organizations consider how they may dedicate resources and messaging toward the pursuit...
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