Engagement Insights From the Gift Shop: What Visitors Say Is the Best Thing About Museum Retail Experiences (DATA)

Think museum retail is just about "selling stuff?" Think again.

What people report to be the best thing about a museum retail experience may highlight key strategies for museum industry recovery during the pandemic. 

At IMPACTS Experience, we’re in-market on an ongoing basis asking many open-ended questions, from “What will make you feel comfortable visiting (as we learn to live alongside the pandemic)?” to “What was the best thing about your most recent visit?” and hundreds of questions in between. The processes we deploy to collect these types of robust data responses allow us to dive...