Credibility of Museums Continues to Increase During Pandemic (DATA)

It's about time for more good news for museums, zoos, and aquariums.

Cultural executives may now be growing accustomed to not-so-great news surrounding their institutions. Despite conserving funds and working to re-engage audiences during the pandemic, cultural organizations are not predicted to fully achieve 2019 attendance until 2023. But in June, we shared that museums, zoos, and aquariums increased in their perceived credibility as sources of information during the second quarter of 2020. Interestingly, this is the quarter of 2020 running from April through June during which most cultural organizations in the United States were closed! Indeed,...