Social Media is More Important Than Ever For Cultural Entities – Here’s What You Need to Know

Here are five critical data-based findings for cultural executives regarding social media's role in guest motivation and satisfaction.

It’s no secret: Social media is a powerful engagement tool for cultural organizations. Over the years, we’ve uncovered, shared, and updated information on social media’s impact on everything from marketing to motivating attendance to increasing onsite satisfaction. But what if we had to share only the top five most interesting and impactful findings for all cultural executives to have in their pocket? It’s time for a data round-up, folks! All five of these findings carry critical implications for motivating attendance today,...