Trust in Cultural Organizations by Generation (DATA)

Do different generations have different levels of trust in museums? Does it change by museum type? What about performing arts organizations?

Here are the answers and their implications for cultural organizations.

We’ve published a great deal of research on evolving trust in museums and other cultural organizations over time. We’ve observed some exciting increases in recent years (in particular, since the pandemic).

Given that the theme for the American Alliance of Museums 2025 conference is “Museums & Trust,” we wanted to supply industry experts with some...