Museums were more trusted than the daily newspaper before the pandemic – and now they’re even more so.
During the pandemic, we watched and monitored as trust in museums (and zoos, aquariums, gardens, historic sites, and science centers, among other cultural organizations) increased in the United States and throughout the world. As we all continue to learn to live alongside the coronavirus, this dramatic rise in trust perceptions remains one of the biggest and arguably most impactful findings from the last three years.
We first published data concerning trust in museums in 2017, and...
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