People Trust Museums… Even If They Don’t Visit Them (DATA)

Do non-visitors trust museums as much as visitors do?

As we near another election season in the United States, the issue of trust is on many of our minds. Political candidates are taking the stage to tout their nation-changing ideas and battle for respect, admiration, and attention. But we now live in a politically divided land with “fake news” and “alternative facts,” and have even experienced misinformation campaigns that have threatened our democracy. It’s no surprise that we may be wondering how much to trust our leaders, potential leaders, and sources of information. But there’s a type of...