More Than Souvenirs: The Overlooked Power of Museum Stores (DATA)

Research shows that gift shops can play important motivational, experiential, and emotional roles for visitors when it comes to underscoring the uniqueness of your individual cultural organization.

Here’s the data.

If you think that the museum shop is simply a place to “buy stuff” on the way out of a cultural organization, you may want to think again.

The unique reputation of an organization plays an important role as a differentiator between attending a cultural organization and taking part in a different out-of-home activity such as...