And just like that, 2026 is halfway behind us.
But that doesn’t mean that the trends we’ve encountered over the last six months are going anywhere quickly. In fact, the first six months of the year provided an overview of key trends for the year. Engaging local audiences, social media trends, membership renewals (or lack thereof), ticket purchasing pathways, international travel to the United States and discounting admission – these were all hot topics around which we’ve provided research in the first half of the year. Looking ahead to the second half of...Sign in to KYOB+
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