What gives? Why does running a museum or performing arts organization today seem so difficult compared to years past?!
It’s not just a feeling in your gut. Running a cultural organization in 2026 IS harder. Research on market potential by IMPACTS Experience suggests that – on the whole and on average – museums achieved 3.8% greater attendance in 2025 than they did in 2019. This means that, overall, museums have “recovered” from the pandemic. But this is far from true for all cultural organizations! Some entities face much greater challenges than others. Art museums, historic sites and...Sign in to KYOB+
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