How Top of Mind Are Different Cultural Organization Types? (DATA)

A critical step to engaging attendance is being top of mind within a region. What types of cultural organizations are the most top of mind for Americans, and thus more likely to secure a visit?

Here’s the data for eleven organization types – including both exhibit-based and performing arts institutions.

At IMPACTS Experience, we monitor a metric referred to as “top-of-mind awareness” that measures how relatively ascendant an organization is amid the myriad activities and other organizations that compete for attention and visitation within a designated market area...