2024 & 2025 Market Potential: Expected Attendance for Eleven Cultural Organization Types (DATA)

The research is in! We’re kicking off 2024 with our most requested, discussed, and referenced article of each year: Market potential.

Here are the expected attendance levels for 2024 and 2025, quantified individually by organization type for aquariums, art museums, botanical gardens, children’s museums, history museums, natural history museums, science museums, zoos, orchestras, theaters, and other performance entities.

We know how many cultural organization boardrooms have come to rely on this benchmark research each year. In mid-2023, we were able to publish the research for eleven different organization...