Incorporating Recent Events Into Midyear Attendance Projections

The World Cup, wildfires, America's 250^th...The impacts of singular recent events deserve to be contemplated in our midyear attendance projections.

So we've made the decision to do just that, and look forward to sharing the data in a Special Report on August 5th.    Market potential estimates the demand cultural institutions can realistically attain, which requires separating durable changes in public behavior from temporary conditions that affect whether, when, where, and how people visit. The first half of 2026 made that separation unusually complex. A shifting economic backdrop — inflation and consumer sentiment, a materially revised...