Projecting attendance isn’t just “educated guessing” anymore. Here’s what cultural executives and board members need to know about this data-informed – and increasingly critical – process.
“Market potential” may sound like jargon for “expected attendance,” but not all predictive research processes are created equal. When it comes to understanding expectations surrounding attendance, most entities cannot afford to get things wrong – especially now. Simply put, having a realistic sense of how many people intend to walk through an organization’s doors allows for accurate budgeting, planning, and program prioritization. We don’t still live in a world where “educated guesses” are...Never miss the latest read on industry data and analysis.
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