Interested in securing attendance by people visiting from out-of-market? Here's research that cultural organizations need to know.
People are traveling again, and cultural entities in busy destinations may be hoping to snap up tourists visiting the area. “If we could only get 10% of the people who go to that other popular attraction across the road,” some board members may say with stars in their eyes. And it is a hopeful thought! If folks have already put on their “going out pants” (a feat, to be sure!) and they are also in our neighborhood, doesn’t that mean...
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