Based on the latest available data and most recent modeling efforts, here is the overall level of attendance that museums and performing arts organizations can reasonably expect in 2022.
With the Omicron variant catapulting infections to record-breaking levels, new potential safety protocols on the scene, and worries about closures in our midst, having intelligent attendance predictions contemplative of current realities has arguably never been more important. The research is in and the models have spoken! To kick off the New Year, we are sharing our single most boardroom-referenced annual article on market potential. Last year, we shared market...Never miss the latest read on industry data and analysis.
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