This increased competition isn't looking positive for museums, in particular. The good news? If they take action now, organizations may turn things around.
Recovery is generally going smoothly for the exhibit-based cultural industry (e.g., museums, zoos, aquariums, gardens, etc.). Though neither exhibit-based nor performance-based institutions are set to completely recover from the effects of the pandemic by the end of 2022 on the whole, intentions to visit are still generally going up and to the right through the end of this year. (Phew!) Thanks to redistribution of demand during the pandemic, things are going particularly...
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