Based on the latest available data and most recent modeling efforts, here is the overall volume of visitation that the US museum and performing arts cultural sector can reasonably expect in 2023.
To kick off the New Year, we are sharing our single most boardroom-referenced annual article: market potential for the upcoming year. These data intend to provide a measure of data-informed sector “ground-truthing” to help inform your own organization’s expectations and plans.
Since the onset of the pandemic, a myriad of factors have influenced attendance over the course of the past few years,...
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