Here’s What Organizations That Recovered Fastest Post-Pandemic Have in Common (DATA)

The cultural organizations leading the industry in attendance recovery seem to have made a similar strategic decision during the pandemic.

At IMPACTS Experience, we monitor market potential for the exhibit and performance-based cultural sectors. We originally started publishing this information twice a year to aid organizations recovering from the pandemic with potential attendance conversations.

However, by the end of 2022, we began to observe a major delta between organizations that had largely regained their past attendance levels and those organizations that were still struggling to return to pre-pandemic levels of engagement. Some of...