The cultural organizations leading the industry in attendance recovery seem to have made a similar strategic decision during the pandemic.
At IMPACTS Experience, we monitor market potential for the exhibit and performance-based cultural sectors. We originally started publishing this information twice a year to aid organizations recovering from the pandemic with potential attendance conversations.
However, by the end of 2022, we began to observe a major delta between organizations that had largely regained their past attendance levels and those organizations that were still struggling to return to pre-pandemic levels of engagement. Some of...
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