Two new top barriers to attending cultural organizations have emerged in the last few months.
In the ten years preceding the pandemic, the top reasons why people with a stated interest in visiting did not actually attend those organizations remained generally durable. These inactive visitors preferred another activity, thought the institution was too far away to easily attend, or believed there was “nothing new to do or see.” While IMPACTS Experience observed that the top barriers differed a bit in order, strength of conviction, and detail by region and organization type, we found that...
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