If a museum has a base admission as well as other ticketed experiences, does pricing psychology support offering them as a bundle or individually? Here’s some insight.
At IMPACTS Experience, we are currently involved in several conversations regarding optimal admission pricing for major cultural organizations – and for good reason. Research generally suggests that admission cost is not a primary barrier to visiting museums and performing arts entities, even in today’s price-sensitive economy. (Spoiler alert: Being free or low-priced does not correlate with perceptions of being welcoming for cultural entities. Being perceived as welcoming is...
Never miss the latest read on industry data and analysis.
Already have an account? Sign In