If a museum has a base admission as well as other ticketed experiences, does pricing psychology support offering them as a bundle or individually? Here’s some insight.
At IMPACTS Experience, we are currently involved in several conversations regarding optimal admission pricing for major cultural organizations – and for good reason. Research generally suggests that admission cost is not a primary barrier to visiting museums and performing arts entities, even in today’s price-sensitive economy. (Spoiler alert: Being free or low-priced does not correlate with perceptions of being welcoming for cultural entities. Being perceived as welcoming is...
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