Big changes are coming on Know Your Own Bone next week to allow for deeper engagement, more robust data delivery, tailored industry reporting, and – most importantly – specialized research bespoke for individual cultural organizations!
Can you believe that 2023 is halfway over? We have an exciting evolution to kick off the second half of the year that will enable your organization to even more confidently embrace data-informed planning and decision-making processes.
You’ve spoken and we’ve heard you! At IMPACTS Experience, we track over 224 visitor-serving organizations in the United States and maintain the largest ongoing, representative study of perceptions and behaviors concerning cultural entities in the North America. We work closely with our research partners to develop and deploy advanced data science technologies that allow us to deliver unparalleled high-confidence data and expert analyses to our partners in the cultural visitor-serving sector.
You want more of it – more data, more reports, and more research specific to the myriad organization types that collectively comprise our industry.
We are so excited to finally have a way to bring this data to cultural executives.
Next week, we launch a subscription model of KYOB that allows for more knowledge transfer and deeper engagement. We’ll also be publishing our most popular article outlining market potential (a predictive indicator of expected attendance) for various exhibit and performance-based organizations in the United States.
The change comes with several exciting new features to enable leaders to succeed in leading data-informed cultural organization that thrive in terms of both financial health and mission execution:
Articles published every other week will now be more specialized and include additional analysis by organization type.
For the last ten years, IMPACTS Experience has published research concerning the overall broad swath of the US cultural sector. Going forward, as possible, we’ll deliver this research organized by specific organization types, including:
- Art organizations (e.g., museums/centers)
- Aquariums
- Botanic gardens
- Children’s museums
- History organizations (e.g., museums/sites/houses/memorials)
- Natural history museums
- Science organizations (e.g., museums/centers, planetariums)
- Symphonies and orchestras
- Theaters
- Other performing arts
- Zoos
Subscribers will see these data organized by organization type in action starting next week when we publish our first article on market potential, which will summarize expectations concerning attendance levels for each of these cultural sector subsets.
We are sharing the publishing timeline in advance so you may plan ahead for data-informed conversations.
The exact topics are subject to change pending emerging opportunities, crisis response, and other unforeseen conditions, of course. After all, we continue to learn to adjust to the countless impacts of a world-altering pandemic and are about to enter an election year assuredly fraught with factions and fissures alike. Ours are unprecedented times and we allow that our research priority must remain agile and responsive to emerging factors. This said, you can look forward to IMPACTS Experience delivering the research to answer the following questions throughout the balance of 2023:
- What is expected attendance to organization types for the second half of 2023? (July 13th)
- How long do people go between visits to different organization types and how does this inform engagement strategies? (July 26th)
- How welcoming are organization types perceived to be and how has this changed from pre-pandemic perceptions? (August 9th)
- Are organizations welcoming different audiences at representative rates? (August 23rd)
- How much do Americans care about conservation, arts and culture, science, and other elements surrounding organizations’ missions as the election year approaches? (September 6th)
- How much do these cause priorities change by age and region? (September 20th)
- Do people know that different organization types are nonprofits – and does this matter? Why and how? (October 4th)
- Is there a correlation between trust perceptions and if an organization is perceived to be nonprofit, for-profit, or government-run…and what does this mean for philanthropic giving strategies? (October 18th)
- How “entertaining” are organization types perceived to be, and why does this matter for motivating attendance? (November 1st)
- How “educational” are organization types perceived to be, and why does this matter for the guest experience? (November 15th)
- What are the updated, weighted factors that compose overall onsite satisfaction for exhibit and performance-based organizations post-pandemic? (November 29th)
- Data real talk: What trends will IMPACTS Experience be watching most closely as we move into an election year? (December 13th)
- What are the most read data articles from IMPACTS Experience in 2023? (December 27th)
- What is expected attendance to organization types for the first half of 2024? (January 10th, 2024)
We cannot wait to share the research findings with our subscribers!
From macro to micro: This new format allows organizations access to trend research while being able to drill down more specifically to their own entity type, region, and specific organization.
Trends matter for the evolution and long-term sustainability of all cultural organization types, and so does market research (as opposed to audience research alone). Even our partner organizations, for which we have very specific research, use ongoing trend data as a critical tool for understanding their audiences, assessing the competitive marketplace, and informing engagement strategies.
Our subscription levels allow for different depths of “drilling down” into an organization’s market research. From broader sector research to regional sub-sector analysis to research specific to your own organization, our new format allows cultural leaders to choose the level of research delivery that works best for them.
Our subscription levels allow for additional access to exclusive research far beyond this website – including reports, webinars, workshops, and priority access to our experts.
Want access to our more detailed KYOB articles every other week with the additional benefit of a live Q&A with our team of experts so that you may continue to grow in your career and lead your institution with data? An Individual subscription is a great fit for you!
Are you seeking to share a data-informed perspective with colleagues so that you may develop more productive strategies and successful initiatives with up to ten team members? The Enterprise subscription is the way to go.
Want to go deeper on the data for your organization? We recommend our Premium Membership for organizations that want even more leaders and board members in on the data. These members have access to data workshops, multiple reports on sector-specific trends, dedicated Q&As for the organization only, priority access to our experts, and – most excitingly – analyses tailored for your own organization type and region. For instance, say that you’re in the Metroplex and want a workshop for your staff and board on why people with a stated interest in attending an art museum in Dallas haven’t actually done so in the last two years. Our Premium Members will gain access to resources that will answer this and other critical questions that inform an organization’s planning and decision-making processes.
Premium Elite Partners receive audience and market research for their own specific organization as well as tailored trend research custom-designed to be of the greatest value and interest to your organization. These partners will receive enterprise-level access to KYOB for up to 100 team members, quarterly key performance reporting for their specific organization contextualized with comparative benchmarks, annual pricing analyses, exclusive virtual workshops, priority access to the IMPACTS Experience team, and annual trend reports.
Learn more about our subscription options and sign up here!
Up next week: Projected attendance for the rest of 2023 by cultural organization sub-sector.
We know that our market potential analyses are the most read, cited, and referenced of our articles in board rooms and university classrooms around the world, so we’ll be kicking off the second half of 2023 with this valuable information by sharing attendance projections for eleven cultural organization sub-sets.
Even after a decade of growing readership and an engaged list of tens of thousands of email subscribers, the IMPACTS Experience team is beyond thrilled to have this opportunity to serve our sector’s terrific leaders even better. There’s more data, more specialization, more ability to provide access to our technologies, and an even greater opportunity to be of service to you in the valuable work that you do for local, national, and global communities.
We cannot wait to better serve cultural organizations with the type of high-confidence data and customizable reporting that supports best practice, data-informed planning and decision-making processes!
