Primarily For People with Children? What This Perception Means for Cultural Entities (DATA)

As populations shift, some cultural organization types are projected to fare better than others in terms of sustaining and growing attendance. The alarming trend? Organizations perceived as places primarily for people with children generally indicate declining market potential.

Here’s why this trend matters, how much it’s impacting different organization types, and where the pathways for data-informed conversations around potential solutions are.

Let’s be clear at the outset: It’s not only cultural organizations that are perceived primarily as places for people with children (such as children’s museums and science centers) that are suffering...