Top Mistakes Cultural Entities Make When Commissioning a Pricing Study & How to Avoid Them
From the best time to roll out a pricing change to the top mistakes organizations make when contemplating price-related analyses, here’s what your cultural entity needs to know. There’s no doubt about it: Optimal admission pricing is a science, not an art. This may be more acutely understood now in our pandemic-impacted world than it was in previous decades. During the pandemic, many cultural organizations were forced to dip into savings and endowments, suffered major financial challenges, and many were forced to furlough staff members…or even shutter operations completely. It is unfortunately in times like these – when our nation’s