The midyear research is in: What might cultural organizations expect in terms of attendance in 2025 and 2026, and how has this changed since January mindful of happenings surrounding the new administration and its policies, consumer confidence, and other factors less known to Americans at the beginning of the year?
Read on for the expected attendance levels for 2025 and 2026, quantified individually by organization type respectively for aquariums, art museums, botanical gardens, children’s museums, history museums, natural history museums, science museums, zoos, orchestras, theaters, and other performing arts entities.
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