Data & Analysis

Five Years Later, the Pandemic Has Still Shifted the Cultural Entities People Prefer to Visit (DATA)

The coronavirus first struck the United States over five years ago, and its effects on visitor behaviors have proven durable for many cultural organizations. In a nutshell, the pandemic embedded some new default habits and accelerated key trends in audience engagement.

Here’s a data update on a classic IMPACTS Experience metric: Redistribution of demand.

During the height of the COVID-19 pandemic, we observed notable changes in preferences and behaviors related to cultural organization attendance. People began preferring to visit zoos, botanic gardens, and outdoor institutions over performing arts entities that didn’t...

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Published on: 10/08/25

Data & Analysis

Five Years Later, the Pandemic Has Still Shifted the Cultural Entities People Prefer to Visit (DATA)

The coronavirus first struck the United States over five years ago, and its effects on visitor behaviors have proven durable for many cultural organizations. In a nutshell, the pandemic embedded some new default habits and accelerated key trends in audience engagement.

Midyear Market Potential: 2025 & 2026 Expected Attendance for Eleven Cultural Organization Types (DATA)

Cultural Entities Are Not Expanding Audiences Fast Enough to Sustain Attendance. Here’s What This Means (DATA)

What Population Shifts Mean for Long-Term Attendance to Cultural Organization Types (DATA)

Here to Stay: Three Pandemic-Related Trends Likely to Stick Around