Cultural Entities Are Not Expanding Audiences Fast Enough to Sustain Attendance. Here’s What This Means (DATA)

Here's an update on the industry's negative substitution ratio - and what this means for cultural organizations.

Efforts to expand and diversify audiences to cultural organizations have notably increased in the past two years. Since the start of the year, we’ve shared with you some exciting progress in terms of elevated welcoming perceptions for cultural organizations and increased trial by first-time visitors during the pandemic! Simply put, active efforts to prioritize diversity and inclusion are beginning to yield improvements. On top of that, shifts toward more localized travel behaviors (instead of extended-stay cross-country vacations) during the pandemic generally...