Here are the components that make up guest satisfaction for exhibit-based and performing arts organizations, and how these values have changed since the pandemic.
Happy guests make for happy cultural organizations. Higher satisfaction scores correlate with a greater likelihood to endorse an organization, return for another visit, become a member or subscriber, and find greater value for the cost of admission.It’s common for many audience research methodologies to have an “overall satisfaction” metric, a singular assessment-based value that aims to understand how guests feel about their experience. “How would you rate your...
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