Are museums perceived as experts - and are they trusted? To what extent?
Data included in this article are current as of April 2017. IMPACTS Experience is tracking this research on an ongoing basis. More recent data available here, here, and here. These are the questions that I hoped to shine a light upon when I requested a topic-specific data cut on cultural organizations from the National Awareness, Attitudes, and Usage Study. The NAAU is an ongoing study regarding market perceptions of visitor-serving organizations and it currently quantifies feedback from over 108,000 respondents. The resulting...Sign in to KYOB+
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