Finding: Cultural Organization Visitors Are More Likely To Vote (DATA)

If you're seeking to win the hearts and minds of voters, cultural organizations are particularly target rich environments.

There seems to be a bit of talk in the visitor-serving industry about the role of cultural organizations (museums, zoos, aquariums, botanic gardens, performing arts organizations, etc.) in social activism. There are several examples of institutions exploring this role. On International Museum Day last May, museums called on visitors to take action to #SaveTheArts. A quick stop on the social media pages of several zoos and aquariums across the country reveals a cadre of organizations encouraging the public to vote...