Being perceived as entertaining is critical to gaining and sustaining engagement for both exhibit and performance-based entities – but how the public defines "entertaining" in the context of cultural entities isn't what some leaders may think.
Consider this: Memorial sites in the US generally have high “entertainment” ratings.
Do we have your attention?
These ratings aren’t necessarily because people are dark or misguided in their sensibilities, or because they are missing the point of these memorials. If memorial sites having high entertainment ratings surprises you, it may be because...
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