Cultural Competitors: What Are Likely Visitors Interested In Doing Instead? (DATA)

People who profile as likely visitors to cultural organizations have interest in attending museums and performing arts organizations… but they are interested in other activities as well.

Here’s what cultural entities need to know.

  At IMPACTS, we have a lot of research about likely visitors to cultural organizations. We call these folks “high-propensity visitors.” High-propensity visitors are the people who do – or might – actually visit. They are people in the US who have the demographic, psychographic, and behavioral attributes indicating an increased likelihood to visit any kind of cultural institution. High-propensity visitors include both <a...