Strange as they may seem, these five fun facts also serve as helpful reminders for cultural organizations.
At IMPACTS, we have a lot of data about people’s perceptions and behaviors surrounding cultural organizations. The National Awareness, Attitudes, and Usage Study (NAAU) is currently over 124,000 people strong, and it’s not a traditional survey that asks people to choose from a list of responses. Instead, the NAAU uses open-ended questions and people respond in their own words. Then, we ask follow-up questions based upon that response. (Haven’t been to a science center? Then we’re not going to ask you...Never miss the latest read on industry data and analysis.
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