As Americans learn to live alongside the coronavirus, they continue to prefer some cultural activities over others when compared to 2019 – and the research suggests that these evolving preferences may prove durable.
When the pandemic first began, IMPACTS Experience started monitoring how the coronavirus was impacting the types of organizations people were choosing to visit. We’ve referred to this metric as the “redistribution of demand.” Now, more than two years into the pandemic, institutions may expect the demand for different cultural experiences to return to pre-pandemic levels. In other words, one might think...
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