Perceptions surrounding educational value are a unique differentiator for visiting both exhibit-based and performing arts organizations. Here’s why that matters.
If the entertainment value of an experience motivates a visit, then what role does education play? An equally important one, according to research. Understanding the relationship between education and entertainment can help organizations better facilitate both aspects of the experience.
As we explored in our last article, what being “entertaining” means to guests in the context of visitor-serving organizations isn’t what some leaders may assume. In this article,...
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