Are people who visit museums or performing arts organizations as children more likely to grow up to be cultural organization attendees than those who do not visit at all? It depends on how and with whom they visit.
Research shows that cultivating cultural supporters is not as straightforward as simply getting kids in the door.These data outcomes might make you uncomfortable – but they also have a potentially valuable lesson for how to cultivate the next generation of cultural organization devotees.
Did you know that over 62%...
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