Research shows building expansions are not magic bullets for long-term attendance increases, but considering these three things can aid in a project's success.
Despite the fact that the same people are going to cultural organizations more often, museums are experiencing a shrinking visitor base as they struggle to engage more diverse audiences. Attendance is not keeping pace with population growth and it is impacting many institutions. In the face of these new struggles in a more connected and diverse world in which the lure of the couch is stronger than ever before, board members may...Sign in to KYOB+
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