Attendance to cultural organizations – from science centers to art museums to aquariums to symphonies – is not keeping pace with population growth. Here’s what leaders need to know.
It’s no secret: More cultural organizations in the US are experiencing flat or declining attendance than are experiencing attendance growth. Of the 224 visitor-serving organizations contemplated in the National Awareness, Attitudes & Usage Study of Visitor-Serving Organizations (NAAU), 151 organizations (67%) report flat or declining attendance when compared to year 2009 attendance levels – and that’s noteworthy! Based on population growth alone during the same duration, shouldn’t attendance have increased when...Never miss the latest read on industry data and analysis.
Already have an account? Sign In
