Attendance to cultural organizations – from science centers to art museums to aquariums to symphonies – is not keeping pace with population growth. Here’s what leaders need to know.
It’s no secret: More cultural organizations in the US are experiencing flat or declining attendance than are experiencing attendance growth. Of the 224 visitor-serving organizations contemplated in the National Awareness, Attitudes & Usage Study of Visitor-Serving Organizations (NAAU), 151 organizations (67%) report flat or declining attendance when compared to year 2009 attendance levels – and that’s noteworthy! Based on population growth alone during the same duration, shouldn’t attendance have increased when...Sign in to KYOB+
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