It’s time to prioritize membership programs.
It's no secret: The cultural organization business model is struggling. Entities ranging from science centers to historic sites to art museums to performing arts entities are facing new challenges in engaging and retaining visitors while securing the monetary support required to thrive. It is – and has been – time to rethink strategies so that they most align with the wants, expectations, and behaviors of the communities that cultural organizations aim to serve. Attendance is not keeping pace with population growth. The United States’ population is increasing (and growing more diverse along...Never miss the latest read on industry data and analysis.
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